Toys by Story: The Mandalorian Tops A New Hope!
Our newest Insights chart stacks up every toy in the catalog, year by year and story by story, and the shapes tell quite a tale.
Our newest Insights chart adds up every toy in the catalog by the year it first came out, one ridge for each story era. Most stories arrive as a wave and fade. Solo put out 316 toys in 2018, and 93% of all its toys came out in 2018 and 2019!
A New Hope is the exception. It has toys in 45 of the 46 years the catalog has any, and it's still growing: more than half of its 7,093 toys have come out since 2015, and its biggest year was 2015, 38 years after its first toys!
But The Mandalorian doesn't fade either. With weeks still to go, 2026 is already its biggest year yet at 618 toys, more than A New Hope's best! Check out the chart for the rest of the original trilogy, the quiet years of the late 1980s and more - happy hunting!
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